Customer Engagement and Education
Contigo En Metas
Services
Web Development · Social Media Ads · eLearning Design · Key Opinion Leader Strategy
Challenge
Freestyle Libre® Colombia faced several hurdles: outdated user records, scattered and untrackable engagement efforts, and low awareness of the “Contigo en Metas” rewards program—all of which limited loyalty and adoption of the LibreView® platform.
SOLUTION
We built a new site fully aligned with Abbott’s brand guidelines and produced original educational content to guide patients and strengthen engagement.
We developed an integrated patient‑education and purchase‑tracking platform to boost engagement with Abbott’s Freestyle Libre glucose‑monitoring line in Colombia. The web application includes:
End‑to‑end website: shoppers register their purchases manually or via image recognition, earn points, and redeem benefits.
Admin and audit console: company staff manage data, approvals, and reporting.
Education hub: videos, interactive activities, and quizzes track learner progress and gauge engagement.
Through social‑media ads we drove patients to the platform, delivering live‑stream education and activating new customers.
Digital Assets
Website and Rewards System
We developed an interactive web application that allows Freestyle Libre customers to register, upload their purchases, earn points and get rewards.
The application features an administration module that allows Abbott staff to analyze metrics and identify which customers have earned rewards. This process is fully automated.
Interactive courses
Collaborating with registered dietitians, we designed and developed an interactive course for the FreeStyle customers to learn the fundamentals of diabetes care and continuous glucose monitoring.
We focused on producing engaging educational experiences and live‑streamed expert sessions tailored to the brand’s target audiences.
Video
Specialized videos for customers and healthcare professionals to promote continuous glucose monitoring therapy and the benefits of the Freestyle Libre system.
We helped Freestyle Libre Colombia’s product team strengthen patient relationships and eliminated the administrative burden of the Contigo en Metas program.
+3000
customers registered
+350
customers engaged in the rewards program
+ 2000
patients educated
